What is WatchIn?

The WatchIN was created, consisting of a SmartBand and an APP that monitors information from the user’s body, and allows to share health information with family members and a SOL medical team.

The absence of children in their parent’s lives after they reach an age that requires a little more care. Occurrences such as falls, hypertension crises, difficulty sleeping, lack of physical activity, usually build a sense of guilt in their sons, giving the impression that this could be avoided if he hadn’t been so absent, always involved with his career, work obligations, and other things.

As a solution to this problem, Watch In, a product of SOL – Saúde On Line (Health On Line) was created, consisting of a smart band and an APP that monitors information from the user’s body, and allows monitoring via APP. This follow-up can be shared with family members and a SOL medical team.

In APP, there are 3 main categories of users: THE USER of the bracelet, which may keep up with their own data, THE PARENT, which may keep up with the health information of the User and THE CAREGIVER, who is the SOL health professional accompanying one or more users.

The New Universe

The first version of LinCare product was the reference for what would become WatchIn. A wearable (smart band) that gets information from the user’s body, storing the data in the cloud and turning it into reports, which make life easier for Doctors when they would have to give diagnosis by providing them with more assertive information such as sleep quality, physical, blood pressure, and heart rate.

On the other side, we have SOL, a company with know-how in Home Care and all the sensitivity and experience of how to understand the needs of each patient. The challenge was to create new product joining these 2 worlds.

The user and patient base of both companies were mostly 65+, making their databases a great help in gathering information for the new product.

The New Players

Previously there was just the user and the relative or the caregiver, such could keep updated from the health information of the patient. In the new scenario, we would have 3 main entities: the user, who is using the gadget, the relative, who used to be the contractor of the service and the caregiver, someone from the SOL team who also has access of the patient data.

The challenge was to understand the needs, fears, and motivations of the aged users, to improve them experiences with the product.

The Patient/User:

who is wearing the WatchIn

The Son/Relative:

who decides to contract the service and receives the information

The Nurse:

who is watching the health information of the patient/user


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Personas

After 3 weeks using the gadget and analyzing customer habits from the previous version of the product, we can identify two main user groups.

The first one was those who saw the product as something modern and innovative, bringing something that sounds like joviality, making them proud to use it. This made them not take it off the gadget out of the arm often.

On the other hand, the second group saw that from a negative way, a kind of vigilante or intruder in then routine. In this case, it was common for older users to take it off from the arms when they were alone, only to use it again on the days when the children visited.


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AntonioThe User

  • Age 79
  • Family Lives with wife
  • Occupation Retired
  • Place Small town in Brazil

BIO
79 years old, retired, father of 6 children, Mr. Antonio lives with Mrs. Cecilia, his companion in a comfortable apartment in a middle-class neighborhood. He misses living in a house and having a table full of children and grandchildren. Today, 4 of his sons live in other states and those who live in the same city are always distant, taking care of their careers. After the grandchildren went to college they became more absent as well. Today, Mr. Antônio’s routine involves small walks near the condominium and trips to the pharmacy, bakery and everyday things he makes a point of going, as it’s an opportunity to get out of the apartment and have contact with the people of the neighborhood.


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RafaelThe Son

  • Age 33
  • Family Lives with wife
  • Occupation Systems Analyst
  • Place Big city in Brazil

BIO
Systems Analyst, 33 Years old, Rafael is the youngest son of Mr. Antonio. After the marriage, he received a job offer from a multinational in another state, which made his routine change drastically. In the beginning, he visited his parents every 2 or 3 months, but over time, the contacts became just a few sporadic connections, which he uses to expose what has been achieved in his new job. They are currently planning their first child and Rafael is chasing after better results eyeing a promotion, which will provide an interesting salary increase for the plan to have children. In the few moments he speaks to his other brothers, he criticizes those who stayed around for not paying attention, but at the same time, he feels a sense of guilt for knowing that he does not do enough for them today.


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FernandaThe Nurse

  • Age 34
  • Family Lives with her husband
  • Occupation Nurse
  • Place Small town in Brazil

BIO
Systems Analyst, 33 Years old, Rafael is the youngest son of Mr. Antonio. After the marriage, he received a job offer from a multinational in another state, which made his routine change drastically. In the beginning, he visited his parents every 2 or 3 months, but over time, the contacts became just a few sporadic connections, which he uses to expose what has been achieved in his new job. They are currently planning their first child and Rafael is chasing after better results eyeing a promotion, which will provide an interesting salary increase for the plan to have children. In the few moments he speaks to his other brothers, he criticizes those who stayed around for not paying attention, but at the same time, he feels a sense of guilt for knowing that he does not do enough for them today.

Ideation


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Final UI

Interface Colors


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Categories Colors


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Typograph


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UI Kit


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Sign In


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Profile Selection

(Available in the Nurse interface)


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Chart / Dashboard


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Main button animation


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