What is WatchIn?

The WatchIN was created, consisting of a SmartBand and an APP that monitors information from the user’s body, and allows to share health information with family members and a SOL medical team.

The absence of children in their parents’ lives after they reach an age requires a little more care. Occurrences such as falls, hypertension crises, difficulty sleeping, lack of physical activity usually build a sense of guilt in their sons, giving the impression that this could be avoided if he hadn’t been so absent, always involved with his career, work obligations, and other things.

Watch In, an SOL product – Saúde On Line (Health On Line), was created as a solution to this problem. A smart band and an APP that monitors information from the user’s body allows monitoring via APP. The user can share this follow-up with family members and an SOL medical team.

In APP, there are 3 main categories of users: THE USER of the bracelet, which may keep up with their own data, THE PARENT, which may keep up with the health information of the User and THE CAREGIVER, who is the SOL health professional accompanying one or more users.

The New Universe

The first version of the LinCare product was the reference for what would become WatchIn. A wearable (smart band) that gets information from the user’s body, storing the data in the cloud and turning it into reports, which make life easier for Doctors when they would have to give diagnosis by providing them with more assertive information such as sleep quality, physical, blood pressure, and heart rate.

On the other side, we have SOL, a company with know-how in Home Care and all the sensitivity and experience of understanding the needs of each patient. The challenge was to create a new product joining these 2 worlds.

The user and patient base of both companies were mostly 65+, making their databases greatly help gather information for the new product.

The New Players

Previously, there was just the user and the relative or the caregiver; such could keep updated from the patient’s health information. In the new scenario, we would have 3 main entities: the user, who uses the gadget, the relative, who used to be the contractor of the service, and the caregiver, someone from the SOL team who also has access to the patient data.

The challenge was to understand the needs, fears, and motivations of the aged users to improve their product experiences.

The Patient/User:

who is wearing the WatchIn

The Son/Relative:

who decides to contract the service and receives the information

The Nurse:

who is watching the health information of the patient/user

Personas

After 3 weeks of using the gadget and analyzing customer habits from the previous version of the product, we can identify two main user groups.

The first saw the product as something modern and innovative, bringing something that sounds like joviality, making them proud to use it. This made them not take it off the gadget out of the arm often.

On the other hand, the second group saw a kind of vigilante or intruder in the routine from a negative way. In this case, it was common for older users to take it off from the arms when alone, only to use it again on the days when the children visited.

AntonioThe User

  • Age 79
  • Family Lives with wife
  • Occupation Retired
  • Place Small town in Brazil

BIO
79 years old, retired, father of 6 children, Mr. Antonio lives with Mrs. Cecilia, his companion, in a comfortable apartment in a middle-class neighborhood. He misses living in a house and having a table full of children and grandchildren. Today, 4 of his sons live in other states, and those who live in the same city are always distant, taking care of their careers. After the grandchildren went to college, they became more absent as well. Today, Mr. Antônio’s routine involves short walks near the condominium and trips to the pharmacy, bakery, and everyday things he makes a point of going, as it’s an opportunity to get out of the apartment and have contact with the people of the neighborhood.

RafaelThe Son

  • Age 33
  • Family Lives with wife
  • Occupation Systems Analyst
  • Place Big city in Brazil

BIO
Systems Analyst, 33 Years old, Rafael is the youngest son of Mr. Antonio. After the marriage, he received a job offer from a multinational in another state, which drastically changed his routine. In the beginning, he visited his parents every 2 or 3 months, but over time, the contacts became just a few sporadic connections, which he uses to expose what has been achieved in his new job. They are currently planning their first child, and Rafael is chasing after better results eyeing a promotion, which will provide an interesting salary increase for the plan to have children. In the few moments he speaks to his other brothers, he criticizes those who stayed around for not paying attention, but at the same time, he feels a sense of guilt for knowing that he does not do enough for them today.

FernandaThe Nurse

  • Age 34
  • Family Lives with her husband
  • Occupation Nurse
  • Place Small town in Brazil

BIO
34 years old, Fernanda lived in a small country town, and as soon as she finished high school, she moved to the capital to study nursing. After starting to exercise at a Health Post in the City Hall, she was highly praised for her care for each patient lovingly and helpfully. As she started to establish herself professionally speaking, she used the financial resources to acquire more knowledge and serve her patients more assertively.

Ideation

Final UI

Interface Colors

Categories Colors

Typograph

UI Kit

Sign In

Profile Selection

(Available in the Nurse interface)

Chart / Dashboard

Main button animation